Mobility Revolution; Vision Shaping
Project Goal
The primary goal of this project was to conduct a comprehensive analysis of mega trends, projecting their influence on various facets of society, cities, systems, EVs, autonomous driving, and generational dynamics by the year 2030. Building upon these insights, the project aimed to design a visionary roadmap for the evolution of mobility services, specifically within the context of the automobile industry.
Furthermore, the project sought to explore how mobility services would transform and to subsequently create user-centric solutions encompassing user experience (UX) and user interface (UI) design. These solutions were intended to provide a seamless and holistic journey
Product
Automobile HMI : Dashboard and Augmented Reality Head-up display hud
Home Connectivity : Smart TV, Smart Fridge, Smart Watch, Pad
Role
Lead designer / mega trends research, Persona, User scenario, User journey, Wireframe, Interaction design
Year
2016 - 4 months
Process for new business & products
Research & Analysis
Research mega trends ; mega city, new energy, technology, mobility, generation
Compress Keywords for future : autonomous driving, wireless charging, connectivity, V2X, car sharing, sustainable future, connected city
Persona & targeting
Market analysis, persona and storytelling
Conceptualizing features
Ideation for new experience with grid (short&logn term / mid&high range)
Describe detail user journey from onboard to off-board. focused how to use mobile and made wireframes and draft interaction ideas
UX Scenario
Wireframe
Visualizing
Build design concept & graphic universe for all products
UI design
Interface design & interactive motion
The Result
Future vision : 7 keywords
It show the vision of mobility& global industry in 2030.
We define 7keywords, through wide range of researches from life trend of digital native generation to future city infrastructure. " autonomous driving, wireless charging, connectivity, platooning via V2X, car sharing, sustainable future, connected city"
Storytelling video describes new future technologies and vision and show how to LG group make up business. Here are the 7keywords and main images of the video.
User Experience Scenario & interaction Design
We created a user scenario with 7 keywords from on-board to off-board. This scenario describes a user story with two completely different personas living in metropolitan and Europe. They have completely different user experiences in the same car and technology depending on the contexture. On this phase, we focused on how users can improve live quality and create new experiences by using interaction devices and car. Then we design the UI concept and work for interaction design.
Selected works
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